The average response rate to cold emails is 1% which is why you must make the best first impression. It is the cold email introduction that will help you with that after the cold email subject line.
There are chances that you may not know how to craft the introduction of your cold email resulting in missing opportunities to convert recipients.
Don’t worry!
We have your back as this post is exclusively about crafting cold sales email introductions with templates to help you.
It is a chance to get your foot in the door, and you wouldn’t want to lose it, right? So, let’s dive in.
Table Of Contents
What Is A Cold Email Introduction?
The introduction matters the most in a cold email. It is the first part that draws the attention of the recipient to your email.
If you craft the introduction email subject line right, you can increase the prospect’s chances to read the message till the end.
Here’s what it takes to write a compelling introduction for your email,
1. Choose to keep the introduction short
The trick in getting a cold email read is to keep it simple and personalized. Keep the intro part short and sweet as there is a fine line between an introduction and bombarding someone with information about yourself. Remember that the recipient doesn’t know you and may not respond or even read the email if the introduction is not gripping enough.
2. Show real concern
You must show that you want to help them genuinely. So, jumping straight to business right at the start may not work. SalesBlink is an automated cold outreach tool that helps you with personalizing your emails to increase open rate.
3. Do your homework
The most crucial point about a cold email introduction is that you have to do proper research before reaching out to prospects. When you know them well, they will feel that you have made an effort to gather all the information about them. Moreover, research these days is not challenging when you have Google around.
4. Focus on the prospect
You can begin by congratulating prospects on a recent achievement or product launch or build a relationship using a common interest. It can be absolutely anything. People tend to get more attracted to emails that talk about their interests which is why a personalized introduction is better.
After the introduction, telling the prospect about your purpose of connecting with them would be a good idea. Then you can go on with how you can help and solidify your presence with social proof.
You now have a basic idea of writing the introduction of your cold email.
Cold Email Introduction Templates
Here are some introduction email templates that you would find useful.
Template #1
Hello {{reader’s_name}},
Did you know that even though sales increase in the last two quarters of the year, executives have trouble understanding their return on investment on commission spent?
Our company saves you the trouble of calculating commission for your representatives.
If you would be willing to give us 10 minutes of your time tomorrow, we can show you how our software works.
Regards,
{{Your_name}}
Why choose this template?
This template clearly explains how the company can alleviate a significant problem that the prospect faces. Learn more about overcoming sales objections.
Template #2
Hello {{reader’s_name}},
Meeting daily targets can be a challenge. It can be incredibly challenging for busy executives, such as yourself. Our software helps executives save almost 5 hours a week.
Regards,
{{Your_name}}
Why choose this template?
This introduction email template may seem similar to the one above.
But, the difference is that the product does not offer a complete solution in this example. It provides a service that is useful in navigating a particular problem.
Template #3
Hello {{reader’s_name}},
All businesses, whether SMEs, NGOs, or Fortune 100 companies, have one thing in common. And that is that they can save time and money by using our software, ABC.
Here are some examples so that you should check out.
(Insert links to provide proof)
Start your 30-day free trial today and see how ABC can help!
Regards,
{{Your_name}}
Why choose this template?
This introduction email template introduces the main idea first. It then explains how your product can help, with proof.
Another tip from this email that can be used is to provide a lead magnet, a 30-day free trial. By offering something for free, the customer is more likely to try your product.
Template #4
Hello {{reader’s_name}},
Do you want to save your company 16 hours of work a week?
Companies like ours are doing just that for others by helping them with better sales productivity. Our clients have reported that by using our software, ABC, there has been an increase in rep productivity by 15%.
Regards,
{{Your_name}}
Why choose this template?
This strategy grabs the reader’s attention in the first line and gets their interest by providing examples of their work. This email evokes the reader’s desire not to miss out on this product.
Template #5
Hello {{reader’s_name}},
I use ABC to pitch my ideas to some of the most influential media houses. Last week, ABC helped me land feature stories in 2 very influential magazines.
It lets me know when emails containing my story pitches are left unopened. Now, I don’t waste my time waiting for a reply.
You can use ABC too, and make your life as a writer easier!
Regards,
{{Your_name}}
Why choose this template?
This cold call email introduction template connects to the reader on an emotional level. The content is a story that has a star (the writer) whose work is made easier. The story of the writer’s experience is a pitch to the reader to become interested in the product.
Template #6
Hello {{reader’s_name}},
I see you have an impressive track record as the Head of Sales at XYZ. I am reaching out to you to achieve better sales productivity with our product, ABC.
We often hear from our customers that their data is inaccurate. That’s why they use ABC to sync their email and calendar activities automatically.
Regards,
{{Your_name}}
Why choose this template?
This template starts with a compliment so that the reader feels rewarded.
It then explains the cause and effect of their product’s effectiveness. This builds trust with the prospect.
Template #7
Hello {{reader’s_name}},
Since you are the company’s Head of Sales, you already know how annoying it is to waste your time on unresponsive leads.
This time can be better utilized on more promising leads, building relations, and closing deals.
Our company alleviates this problem by providing sales reps with email tracking and automated outreach campaigns.
Regards,
{{Your_name}}
Why choose this template?
The email introduction example starts with making the reader aware of the issue. It then explains how it affects the reader. It piques the interest of the reader by showing how the product can solve the problem.
Template #8
Hello {{reader’s_name}},
My name is {{sender’s_name}}, and I am in charge of the Business Operations at ABC.
My company provides services in email tracking. From your online profile, it appears to me that you are the person, or you can point me to the right person to discuss sales productivity.
I would like to speak to someone from {{company_name}} who is in charge of sales.
If it is you, are you free for a 10-minute call tomorrow?
If it isn’t you, could you give me the appropriate person’s information?
Regards,
{{Your_name}}
Why choose this template?
This intro email template is used when the sender is unsure whether the reader is the right person to decide on their product. Emails like these must fully explain their intention in contacting the reader.
Template #9
Hello {{reader’s_name}},
My name is {{sender’s_name}}, and I work for ABC. My team and I have made a software tool that saves busy executives such as yourself 11 hours a week.
Are you free for 10 minutes tomorrow for a demo of our software?
Regards,
{{Your_name}}
Why choose this template?
This email is short and to the point and uses a less-is-more approach.
Template #10
Hello {{reader’s_name}},
A look at your website tells me that you are using XYZ for (insert service). I am working on a similar product, ABC. Except that our product (insert key differentiator between XYZ and sender’s product).
I would like to have a quick 10-minute call to better your company’s efficiency.
Regards,
{{Your_name}}
Why choose this template?
The email introduction template mentions the competitor’s product, XYZ, and lets the reader know how their product is better than it.
Template #11
Hello {{reader’s_name}},
I noticed that you were interested in {{content_topic}} when you visited our website.
Let me recommend additional resources of a similar kind that might interest you {{relevant_resources}}.
Our company also offers {{services_offers}} that you might like.
Regards,
{{Your_name}}
Why choose this template?
This email isn’t strictly used on cold leads. But, it will help further interaction with clients by recommending something of interest to them.
Template #12
Hello {{reader’s_name}},
How will your revenue improve if there is a 70 percent increase in leads, 50 percent increase in sales, and 50 percent increase in meeting sales targets?
If you have a few minutes to spare, we can discuss how <your product or service> delivers the above results to clients. Can you schedule a quick call this week?
Looking forward to hearing from you,
{{Your_name}}
Why choose this template?
This example is more of a challenge for a prospect’s company wherein you try to show that the product or service you are offering works. And there is a straightforward CTA.
Template #13
Hello {{reader’s_name}},
I came across your website and found the design to be amazingly brilliant. I have sent your website link to a few people who would find your services useful.
Even though the design is flawless, I can see a few mistakes related to SEO, and I can fix them up for you.
Can I point them out and share them with your web team, please? It would be great if we can discuss this further on a call.
Regards,
{{Your_Name}}
Why choose this template?
Here in this email, you appreciate the potential customer’s website, which would work in capturing the recipient’s attention. Next, you are telling the prospect about the website’s errors and how you can fix them up. People like such helping gestures.
The point is to say something positive first and then follow it up with criticism to balance things.
Template #14
Hello {{reader’s_name}},
John Frank told me that you were explaining the difficulty in {{topic}}. I understand that it is challenging, and most organizations are currently facing this problem.
I happened to take a look at your website, and I feel that {{your_suggestion}}. There are a few ideas that will work in your favour and positively impact your business.
Are you free for a 5-minute call this week?
Regards,
{{Your_name}}
Why choose this template?
This is a referral email, and people don’t use it very often because they feel that they may sound too salesy. However, the above template looks good enough and can get you a few good customers.
Template #15
Hello {{reader’s_name}},
I came to know that you had visited our website and downloaded our ebook on {{topic}}. Do you want to gain knowledge regarding {{topic}} or are you searching for a budget-friendly solution for the same?
Here is what I feel would work for your company during my research:
{{Tips}}
I hope these help.
Regards,
{{Your_name}}
Why choose this template?
This looks convincing to the recipient. It may be similar to a template mentioned above, but here you are, providing tips to the prospect after looking at their website.
Apart from being out of the box, it is polite and non-spammy, unlike most other marketing emails.
Get Ready To Craft The Best Cold Email Introduction Emails!
It is the introduction of the cold email that makes all the difference. If you can capture the prospect’s attention right at the start, the chances of the person reading the email till the end are higher. This increases the chances of closing sales because you can expect to have a happy ending when the beginning is correct.
There may be the need for follow-ups, but you must make sure that you leave no stone unturned in making a good impression on the prospect.
Only when somebody reads the email till the end can they decide whether to respond or not. You can go through the above templates and search for cold email introduction examples online to get a clear idea.
You can thank us later!
FAQs
After the cold email subject line, the most important part of the cold email is the introduction. It is a chance to get your foot in the door, and you wouldn’t want to lose it,
It is the introduction that makes all the difference. If you can capture the prospect’s attention right at the start, the chances of the person reading the email till the end are higher.
People get attracted to emails that talk about their interests, so a personalized introduction is better. You congratulate prospects on a recent achievement or product launch or build a bond using a common interest.
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