Category: Cold Email
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16 Tips To Improve Email Click-Through Rate (CTR)
Did you know that the average conversion rate for B2B companies stands at 2.23%? If this benchmark seems unreasonably high, it is time for you to buckle up. Evidently, having a low email click-through rate fetches fewer conversions. It is a common cause of concern in the sales scene. That reminds me of our client James.…
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What Is CAN-SPAM Act? 7 Do’s & Don’ts To Follow To Be Compliant
Every business these days uses email marketing. And you should too, as it helps you earn $36 for every $1 spent. Emailing is a great way to reach out to your audience who opted for your emails and newsletters. Also, as an email marketer, you must be aware of formatting and scheduling promotional emails. But, do…
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7 Common Cold Email Marketing Mistakes To Avoid To Get More Deals
The usefulness of email marketing is now being questioned by many experts. This is because most emails sent directly go into spam and are never read. However, we say that email marketing is indeed useful. Personalized promotions, completely direct addressing, and communication. All of these contribute to the success of this method even today. Many…
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10 Best B2B Product Launch Email Templates (+ Examples)
Congratulations on coming up with a new product! We know how hard you’ve worked to complete the project. And, now it’s time for the grand launch. Email can be your most trusted channel. But can you make the announcement just with one single email? Well, no! Instead, get emails cascading down one by one to…
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8 Product Launch Email Tips To Maximize Sales
Are you launching a new product? That’s great news! It can be a massive event for any business and that is probably why you are here, right? We know that you wouldn’t want to leave any stone unturned in a product launch as there is a lot that goes into the development of a new…
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SMTP VS POP3 – The Difference (+Pros & Cons)
You actively use email to reach out to people, but are you aware of the protocols for receiving and sending emails from your account? Two of the most widely used email protocols are SMTP and POP3. SMTP, or Simple Mail Transfer Protocol, is responsible for sending emails, while POP3, or Post Office Protocol version 3,…
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How To Write A Sales Introduction Email? (With 5 Templates)
Do you know that the average ROI you get from cold emails is $38 for every $1 invested? But you can get such results only if you use the right approach. However, reps are unable to make a lasting impression with their sales introduction email and lose the outreach game. How you interact with prospects,…
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18 Email Copywriting Tips To Get More Replies
There is no doubt about the fact that your content can fetch you great results. Using your content, you can attract prospects and close more sales. As a salesperson or marketer, you have to write several email copies for your campaigns. Email Copywriting is a time-consuming task that involves the following: 1. Writing a subject…
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Best Time To Send An Email To Increase Reply Rates
Do you know that the average reply rate for cold emails is between 1 and 5%? Quite low, isn’t it? Therefore, as a sales professional, one question may be plaguing your mind all the time – When is the best time to send an email so that I get maximum replies? Your prospects can be…
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How To Write The Perfect Sales Cold Email Sequence?
In today’s fast-paced business landscape, cold email outreach remains one of the most effective ways to connect with potential clients, boasting an impressive ROI of $38 for every $1 invested. However, sending just one email isn’t enough. Your prospects are often swamped with messages, and it’s easy for your first email to slip through the…