Tag: benefits of lead generation campaign
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Lead Generation vs Brand Awareness – Where To Invest Your Time?
Do you know that 61% of marketers consider lead generation to be their biggest challenge (Source: HubSpot, 2021)? And the Content Marketing Institute reports that 86% of B2C marketers and 91% of B2B marketers view brand awareness as an important goal (Source: Content Marketing Institute, 2021). So which one should you focus on to maximize…