Tag: The challenger sale
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12 Best Sales Books To Level Up Your Skills
Are you that avid reader who spends hours with a book? Even if you are not, perhaps you want to become one! Reading books is undoubtedly the best way to build knowledge in any field, and the same applies to sales as well. There are many books for sales professionals out there that teach you…
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The Challenger Sale Book Summary – A Quick 12 Min Read
Written by Matthew Dixon and Brent Adamson, ‘The Challenger Sale’ is one book that salespeople recommend pretty often. Apart from providing a better way to approach customers, it also helps managers improve coaching, sales training, and customer loyalty. The authors of the book, Matthew Dixon and Brent Adamson are the managing directors of CEB’s Sales…