10
Sales Engagement
Tips
Align with marketing team
– Create an ideal customer profile, a user journey, awareness.
– Make use of marketing feedback and tweak the sales strategy.
Use technology
– Sales engagement tool to manage all prospects in one place
– Track your follow-up process with the CRM
Train team members
– Provide complete information about the product or service
– Build relationship selling and cold emailing skills
Right Communication channels
– Reach out to the prospect to know the prospect.
– Choose channel that prospects prefer.
Provide high-quality content
– Sales material should convey the actual value of the product
– Sales copy should be helpful to clients
Do personalization
– Make the email look specially crafted for the prospects.
– Mention prospect’s name, mutual connections, mention common interest
Follow-up appropriately
– Follow up on time, taking action, later on, will make the prospect go cold
– Avoid warm leads from growing cold
Identify key touchpoints
– Define ideal customers and their basic details.
– Know how and when the prospect gets in touch with your brand.
Keep an eye on the analytics
– Look at both marketing and sales analytics
– Find which source draws prospect’s attention
Monitor team performance
– Review team members performance
– Find the appropriate sales engagement methods to focus and eliminate others
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