Category: Sales

  • SMTP VS IMAP – The Difference (+Table Of Comparison)

    SMTP VS IMAP – The Difference (+Table Of Comparison)

    Emails are the lifeline of sales, and you must have read enough about using this channel of outreach effectively. Email marketing boasts of an ROI of a whopping 4200% which means that you earn $42 for every $1 you spend. The numbers show how effective email outreach is. However, have you ever thought about how…

  • 8 Effective Ways To Use Customer Testimonials (With 17 Examples)

    8 Effective Ways To Use Customer Testimonials (With 17 Examples)

    Do you know that 92% customers read reviews before making a purchase? Even if prospects don’t know the reviewer, they are more likely to trust their thoughts over your business’s tall claims. Here’s what prospects usually think – ‘Has another user found this product or service useful? If yes, let me join the bandwagon as…

  • Ideas To Generate Leads With User-Generated Content In Cold Email

    Ideas To Generate Leads With User-Generated Content In Cold Email

    If you are a brand owner, you know how often your cold emails get ignored. When you try to reach out to ignorant clients back, it almost becomes like a one-sided email story. And, we are sure that you must have tried out every possible strategy to make your cold emails more effective, but you…

  • 18 Ways To Improve Sales Email (+10 Templates)

    18 Ways To Improve Sales Email (+10 Templates)

    Buyers have too much on their plate already, and most often, they don’t have the time and mental space to put their ongoing tasks down and read your sales emails. Additionally, the customer attention span is just 8 seconds and is shrinking with each passing day, making it immensely tough to hold the prospect’s attention. However,…