Cold emailing has a total response rate of 8.5%. It also achieves a higher conversion rate, i.e., 1.55% leads per 100 cold emails versus only 0.08 leads per 100 cold calls. In fact, it is also cheaper than cold calling, as there are no phone call charges or the need for an extensive phone infrastructure.
Cold emailing attracts clients and boosts brand visibility. However, not using email outreach tools can limit the potential of your emails.
Cold email outreach software or tools simplify the process of sending targeted and personalized emails. They track email effectiveness to identify areas for improvement.
We’ve listed down the top 17 cold email outreach tools you can use to get more replies. But first, let’s define email outreach tools and see how they can help your outreach efforts.
Table of Contents
What is a Cold Email Outreach Tool?
A cold email outreach tool sends personalized emails to users unaware of a business’s products or services. B2B companies mainly use these tools. They start conversations with potential clients and engage them in sales.
The main job of a cold email tool is to make outreach faster and more accurate. They help users reach more people and track metrics from the emails delivered. These tools usually have templates and AI features for creating personalized emails. So, they allow users to send bulk emails customized for each recipient. Moreover, they offer automatic follow-ups and CRM integration for improved efficiency.
Cold outreach tools help businesses grow their reach and generate more leads. Companies can then analyze their cold email campaigns, find the best follow-up actions with customers, and plan future outreach.
Why Should You Use a Cold Email Outreach Tool?
As we just discussed, the main benefit of using a cold email outreach tool is that it saves time and helps achieve results on a larger scale. They customize communication with potential clients, building relationships and generating more interest.
They also provide important information about recipients’ actions – opened, clicked, etc. With cold emailing tools, you can create a data-driven strategy. This focus on data and strategy can help you make informed decisions.
In other words, a cold outreach tool improves contact with the leads, conversion rates, and ultimately the revenue. The scalability of these tools gives you confidence. You can aim higher and be more ambitious in your outreach efforts.
Best Cold Email Outreach Tools
By now, you know that email outreach tools can help you manage client communication and make your sales progress soar. You can expect ideal responses from potential customers with advanced features for personalized cold emails. So, let’s check out some of the best cold email outreach tools you can choose for your business.
1. SalesBlink
SalesBlink is one of the best cold email outreach tools online. It offers multiple features for outbound sales. This cold email outreach software understands your goals and helps create a strategy that fits your brand. Sales Blink provides customizable templates for easy drafting of emails. It tracks engagement and automates follow-ups to make outreach easier. It also helps sales teams manage their efforts well and easily.
SalesBlink is trusted by over 5,000 businesses globally, including Fortune 500 companies. It is known for its user-friendly interface, effectiveness, and impressive ROI. This tool boosts conversions through email.
The main features include:
- Automates emails and follow-ups
- Connects with any email provider
- Uses AI to improve emails
- Drafts and improves emails
- Creates sales sequences
- Customizes intros, CTAs, and prospect info
- Uses mail merge
- Improves deliverability
- Builds reputation
- Increases email volume
- Verifies addresses
- Reduces bounces
- Detects spam traps
- Fixes spam keywords
- Ensures inbox placement
- Tracks open, clicks, replies, and bounces
- Uses metrics for follow-ups
Pricing:
- Scale (Basic): $25/month
- Growth (Developer): $79/month
- Business (Expert): $179/month
Sign up for a free demo or 7-day user advantage without a credit card.
2. Saleshandy
Saleshandy is also among the best cold emailing tools for sales teams. It offers personalized email templates, instant alerts, and analytics, which improve outreach efforts. Sales Handy helps salespeople communicate better with clients through personalized messages, which leads to more responses and sales.
- Tracks emails
- Schedules tasks automatically
- Provides personalized email templates and instant alerts
- Offers analytics to improve outreach campaigns
- Helps communicate with personalized messages
Pricing: Starts at $27/month
3. Woodpecker
Woodpecker helps you get your emails into inboxes and increases sales chances. This cold outreach tool offers automatic follow-ups, email warm-ups, and A/B testing. It integrates with CRM systems and gives detailed analytics for tracking campaign performance and delivering optimized reports.
Plus, it assists sales teams and creates targeted and personalized cold email campaigns. This leads to better engagement and higher conversion rates. Here’s a simple rundown of the features:
- Offers customized, automatic follow-ups and A/B testing
- Integrates with CRM systems for detailed analytics
- Assists in creating targeted email campaigns
Pricing: Starts at $49/month
4. Mailshake
Mailshake is an easy tool for sales and marketing teams. Its customizable email templates make sending cold emails simple. This platform includes features like automatic follow-ups, organizing contacts, and analyzing campaigns. These features boost engagement and track results. Mailshake is great for salespeople and marketers who need a straightforward and effective tool for managing email outreach.
- Simplifies sending cold emails
- Provides customizable email templates
- Automatic follow-ups
- Organizes contacts
- Analyzes campaigns
Pricing: Starts at $58 per month
5. Lemlist
Lemlist has features to create personalized images. It also offers dynamic content for engaging cold campaigns. It works well with current CRM systems. It provides real-time reports on the success of cold email campaigns. Lemlist targets businesses that want their outreach to be unique and interesting with custom content. This platform automates personalization. It makes users feel connected to the brand.
- Creates personalized images
- Dynamic content for campaigns
- Integrates with CRM systems
- Provides real-time reports
- Automates personalization
Pricing: Starts at $39/month
6. Yesware
Yesware is a flexible sales platform with multiple cold outreach tools. It offers CRM integration and activity analysis. This includes email tracking and campaign metrics. It tracks real-time emails and includes opens, clicks, and replies. This helps sales reps choose leads. Also, it improves outreach and increases business revenue. Yesware is great for sales professionals who need campaign reports to improve their strategies.
- Integrates with CRM
- Tracks emails in real-time (opens, clicks, replies)
- Helps sales reps improve outreach strategies based on data
Pricing: Starts at $15/month
7. Close.io
The CRM platform from Close.io allows for automated cold email outreach. You can quickly send emails or meeting reminders to leads or clients via VoIP and SMS. It has various channels to engage potential clients in the sales funnel, which increases conversion chances. Close.io is for sales teams that need help keeping customer interactions organized. This tool helps the team manage all operations and ensures a smooth sales process.
- Automates email outreach with VoIP and SMS
- Engages clients across different channels
- Helps manage customer interactions
Pricing: Starts at $59/month
8. Reply.io
Reply.io is a cold email marketing software with database searches, automated personalized email sequences, and analytics. Its AI features improve email delivery and response times. Reply.io meets the needs of businesses of all sizes, from startups to large companies. It streamlines outbound sales tasks, helps sales teams organize their databases, and gets the best results from their data.
- Offers database searches
- Automated personalized emails
- Uses AI to improve email delivery and response times
- Organizes databases for outbound sales
Pricing: Starts at $60/month
9. Hunter
Hunter mainly deals with email verification and lead generation. Users can find prospects’ email addresses through their cold email outreach tools. Its browser extension and API integration allow it to gather contact information from a site or LinkedIn profile. Hunter is useful for sales and marketing people who seek correct email addresses and ensure their emails reach the right leads.
- Finds email addresses with a browser extension and API
- Verifies email deliverability
- Useful for targeting leads
Pricing: Starts at $49/month
10. Smartreach
Smartreach is a great tool for automating email outreach. It offers personalized email campaigns, follow-ups, and analytics. Its drag-and-drop interface helps create cold email campaigns easily. Also, its advanced reports give valuable insights into performance. You can focus on improving efficiency through data. Smartreach is perfect for businesses wanting a simple tool. You can streamline cold email outreach and boost conversion rates.
- Automates email campaigns
- Provides personalized features and analytics
- Uses a user-friendly drag-and-drop interface
- Focuses on efficiency with data-driven insights
Pricing: Starts at $24/month
11. Snov.io
Snov.io provides excellent cold email tools, including an email finder, verifier, and automation. These make finding leads easier and work well with cold email campaigns. LinkedIn Integration and a browser extension allow users to pinpoint leads and connect with them from their browser. Snov.io serves businesses well and aims to reach their goals without hiring additional sales reps or spending on external tools. It follows an effective and efficient approach to direct communication with leads and potential clients.
- Provides email finder, verifier, and automation tools
- Integrates with LinkedIn for lead generation
- Targets businesses aiming for direct communication with leads
Pricing: Starts at $30/Month
12. Overloop
Overloop is an effective cold email outreach tool with customizable templates for emails. It automatically runs drip campaigns. You can track open and click-through rates. Overloop is great for sales reps who need a simple yet effective tool for automated outbound email campaigns.
- Customizable email templates
- Runs drip campaigns
- Tracks key metrics
Pricing: Starts at $82/month
13. Klenty
This cold email outreach tool offers email automation, analytics, and CRM integration. It also allows mass personalization and greatly improves follow-up efficiency. Klenty is great for automating and standardizing cold email outreach. This tool nurtures leads and guides them to the final stage of the funnel, which is conversion.
- Automates email outreach with analytics
- CRM integration
- Allows mass personalization
- Improves follow-up efficiency
- Personalized campaigns
Pricing: Starts at $50/monthly
14. Outreach.io
Outreach.io is a top sales platform. It offers advanced automation and CRM integration with personal outreach in bulk, automated reminders, and analytics to improve campaigns. Its email outreach tools help users simplify interactions with potential clients. This helps run campaigns and sales strategies smoothly.
- Offers advanced automation
- CRM integration
- Provides scalable personalized outreach
- Streamlines interactions with potential clients
Pricing: Tailored pricing based on firm size, location, and goals.
15. Salesloft
Salesloft is a sales platform that allows personalized email, phone, and social media outreach. It uses a multichannel approach to boost sales and improve conversion rates. Its AI sorts your leads and provides reports to help identify weak areas in sales performance. These insights can be used to improve those areas. SalesLoft is a great cold email software for running multi-channel campaigns.
- Enables personalized email, phone, and social media communication
- Uses AI to sort leads
- Provides actionable reports
- Supports multichannel campaigns
Pricing: It is not mentioned on the account. A free trial is available.
16. Mixmax
Mixmax is a cold email marketing software that offers personalization, scheduling, and analytics features. Its Gmail import and user-friendly design make it easy to create focused email campaigns. Mixmax uses its maximum potential for personalization and building good relationships for cold emailing. It is perfect for sales and marketing people who want to improve their productivity and email communication.
- Email automation with personalization and scheduling
- Integrates seamlessly with Gmail for focused campaigns
- Improves productivity in sales and marketing
Pricing: Starts at $29/month
17. PersistIQ
PersistIQ’s email outreach tools send automated emails and follow-ups, assign tasks, provide various campaign workflows, and let you create a custom campaign for your business. The software also gives you real-time analytics and CRM integrations, which help manage your sales process. PersistIQ is a good choice for businesses that want to improve and automate their outbound sales activities. It makes their efforts more efficient.
- Sends automated emails, follow-ups, and tasks
- Provides customizable workflows
- Real-time analytics
- Integrates with CRM
Pricing: Starts at $59/month
All these different tools in the industry cater to various needs. They provide features and functions that enhance prospecting efforts, improve potential engagement, and increase sales conversions.
Always make sure the cold email tool you choose fits your business’s interests and goals. Check if it lets you select features like automation, personalization, analytics, or integration based on your business needs and type.
If you are still not sure about how to pick the tool ideal for your work, continue reading the next section for more clarity.
How to Choose the Best Cold Email Outreach Tools?
Though every cold email outreach has unique features, you must look for certain aspects to make a wise investment. These include:
Personalization Features
Personalizing your cold emails is important for effective cold email outreach. Choose tools with options like dynamic content, merge tags, and custom variables. These let you tailor emails to each recipient’s traits, interests, and actions. The tool should let you add personal images or videos if needed. Also, ensure the features work well on mobile and are easy to use. This helps you create appealing emails and effectively target your potential customers.
Deliverability Features
It is crucial to get your emails into recipients’ inboxes and avoid the spam folders. Look for email outreach tools that prioritize deliverability and provide special checks and features for it. They should also include email warm-up, domain authentication, and spam testing. These features reduce the risk of emails being marked as spam. They increase the chances of landing in the inbox. Choosing tools with strong deliverability features gets the best results in your email campaigns.
Email Sequence Features
Automating email sequences means sending follow-ups. It nurtures leads with planned emails at specific periods. When choosing an email tool, consider how easy it is to customize the email sequences. Look for tools that offer:
- Drip Campaigns: Automatically send emails over time.
- Conditional Logic: Change email content based on actions.
- Schedule Optimization: Send emails at the best times.
Review your sequences regularly. This will help you make changes and understand the overall efficacy of your cold email campaign.
Integrations With CRM
CRM systems are important for managing leads and tracking email performance. Pick a tool that works well with your current CRM or has built-in CRM features. Look for those that support two-way data sync. This ensures contacts, activities, and engagement updates happen automatically. Also, make sure the tool offers simple workflows. It should have a dashboard for reporting and tracking leads at all sales process stages. Check for integration features that help sales and marketing teams work together easily.
Looking for these features can help you choose the right cold email outreach tool for your business. Based on these tools and your cold email strategy, you should be able to attract more engagement and sales.
Cold Emailing Tools For Effective Outreach Results
We hope the top 17 tools listed above help you find the right solution.
Start using cold email tools today for better outreach and communication with little effort. With automation features and personalization options, these tools offer endless chances to improve your cold outreach. They make your tasks easier, track engagement, and analyze recipient behavior. This allows you to adjust your strategies and achieve higher reply rates. r, AI Email Writer, Free Email Verification, Email Spam Checker, and more.
You can visit the website of the given tools for more details. You can also contact their customer support to better understand how their tools can improve your outreach and increase reply rates.
FAQs
Cold emailing involves sending emails to potential prospects or contacts who haven’t explicitly signed up to receive communications. This email outreach process is for starting business conversations, marketing products, or sharing information without prior contact or relationship.
The legality of cold emails varies by location, requiring the sender to follow rules like GDPR and CAN-SPAM. Generally, emails are allowed if they include ways to unsubscribe, show the sender’s identity, and avoid misleading or false information.
Consider factors like ease of use, integration with your existing systems (like CRMs), pricing, features (such as tracking), and customer support. It’s also helpful to read reviews and possibly try free trials to see which tool aligns best with your outreach goals.
Yes, many cold email outreach tools come with features like A/B testing, subject line optimization, and timing analytics that can help increase open and response rates. They also allow for personalization, which is key to engaging recipients.
Most cold email tools provide analytics to track metrics like open rates, click-through rates, response rates, and conversion rates. Analyzing these metrics will help you understand what’s working and where you can improve your outreach strategy.
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