Do you know why sales reps go beyond conventional methods with their email marketing campaigns? The reason is that nearly 80% of customers prefer sales reps to make contact with them via email.
Sales reps swear by the struggle of successful sales prospecting. If you happen to be one yourself, you’ll agree with the fact that sales prospecting is the trickiest part of your job, right? Finding new clients who are a perfect fit and have long-term value for the company is, nonetheless, an essential aspect of the job role.
And when it comes to how to start a sales email, it’s a never-ending debate. Getting your prospects’ attention immediately with your email is the primary goal of your email marketing strategy. Building these ideas sometimes eats up a whole week! But worry not. We are here to help.
If you want some insider information and ideas about how you can convert those cold campaigns into conversions, then you’re at the right place! Read further to know about the best way to start a sales emails, do’s & don’ts of sales emails. Also, know about 10 mind-blowing email templates that guarantee success.
Table of Contents
- What Is A Sales Email?
- What Are The 5 Key Components Of Sales Emails?
- What Makes A Successful Sales Email?
- How To Write A Sales Email Introduction That Prospects Read
- How To Start A Sales Email – Do’s
- How To Start A Sales Email – Don’ts
- Email Templates With Striking Introduction
- Template For Sales Introduction
- Template For Website Visitors
- Template For New Prospect
- Template For Recent Voicemail
- Template For Trigger Event
- Template For Requested Demo
- Template For Free Tool Or Trial
- Template For No Response When Opened
- Template For Taking Action
- Template For Congratulating Prospects
- FAQs
What Is A Sales Email?
First of all, for people who don’t know what a sales email is, here’s what it means.
A sales email introduces a product or service to a potential consumer as a sort of business outreach correspondence. Sales emails increase brand loyalty by bringing in new customers, fostering relationships with current ones, and introducing them to new goods and services.
A perfect sales email is a combination of amazing body text, accurate email subject lines, and engaging email openings. Once you master all these, your email open rates and communications significantly fetch you the best results.
High-end companies and brands leverage email marketing services for this purpose. Going with email marketing software can make your campaigns smooth and less time-consuming.
What Are The 5 Key Components Of Sales Emails?
Want to stand out from the crowd and get your emails noticed? Here are 5 key components of sales emails, you need to focus on:
Subject Line
Glaring spelling errors, deceptive language, or dramatic attention-getting lines that trick recipients into the opening is everything that makes a terrible subject line. Make your subject line straightforward. Don’t make it sound like a sales pitch. It should lead into a sales email that genuinely provides value before asking the reader for their business right away.
Email Opening
Addressing your recipients, formality, and your customer profile are some aspects you should review before drafting your email opening. Connecting with your prospects is the best way to start with. Move on to cutting to the chase, and most importantly concentrate on building trust, and context. You can also put some kind of referral request here.
Body and Pitching
The body text and pitch depend on your goals. What are you trying to achieve with your sales email? Is it communication, conversion, or brand awareness? Keep all these key points in mind while you sit to craft your pitch. Using creative sales email templates can be interesting to start with.
Call To Action
How to start a professional email and how to end it, both hold equal importance in email marketing. If you can’t get your call to action (CTA) clear and direct, you might end up losing your leads. That’s why you have to end your sales email with a strong CTA.
Email Signature
Rather than going with boring email signatures, here’s what you can do to make them better- adding recordings, press features, YouTube videos, case studies, images, and much more. Creative email signatures can make a mark, for sure. Also, it will help you stay in the minds of your prospects since it’ll be something unique. Everyone forgets what’s common and remembers what’s rare.
What Makes A Successful Sales Email?
How to start a sales email and what you can do to make it successful? There are a lot of things you can do to enhance your cold email marketing. Follow these tips to make your sales email effective:
- Make an effort to create a compelling subject line. How can you do this? It’s simple, make them unique, and pique interest.
- Don’t stop with the subject line, personalize the email’s body as well. Mentioning the prospect’s name, company name, industry, job title, favorite sports team, and interests is a good idea in this case. It differentiates your message from typical cold emailing and increases the number of responses you receive. Try SalesBlink to personalize your emails at scale!
- On weekends, avoid sending unsolicited emails and try to complete the majority of your cold outreach during the afternoons. People are under less pressure at that time and might spare some time to read your emails.
- The first email you send to a prospect will probably not get a response. So, don’t feel disappointed. Instead, be ready to follow up more than once if required.
How To Write A Sales Email Introduction That Prospects Read
Since we are tackling the question of how to start a sales email, we need to see what’s the first thing that makes it striking. Whenever you write a prospect, it’s the introduction that makes or breaks you. To open it or not? This is one question, and to read it further or not, is another. We are dealing with the latter right now. Want to explore how you can be more creative and captivating? Here’s the deal.
Lead with citing a mutual interest. Writing your name, and your brand’s name is all basic, but why not lay out a foundation of curiousness and suspense altogether? Everybody likes to discuss their interests, right? Earning trust comes next. Here, you’ve to be wise enough to establish credibility. You can do this by using social proofs like word-of-mouth and stats. Appreciating your prospect can be ego-stroking. However, this thing only works in some cases and with in-depth research.
Using these suggestions can help you write unique sales emails. It can be rewarding and help you be proactive in landing more sales.
How To Start A Sales Email – Do’s
Ensure That Your Sales Email Introduction Is Brief
What’s the fastest way your prospects lose interest in reading your sales email? It’s the length of your introduction. You need to use logic and common sense in this one. Be honest. Would you read an introduction that requires more than 7 mins of reading time? No, right? Even 4 minutes for an email seems too long.
Therefore, what you need to do is keep your email content fun, concise, and to the point to save them from ending up in the trash bin of your prospects. Research says that 50-125 words are ideal for a sales email. So keeping the introduction length around 20 words seems reasonable.
Give Deadlines Without Fear
When it comes to giving deadlines in cold sales emails, it can be tricky. On the one hand, deadlines can create a sense of urgency that may motivate the recipient to act. But, on the other hand, they can look like you are being pushy or aggressive if not carefully crafted. Here are a few tips on how to give deadlines without fear in cold sales emails:
- Be Polite and Respectful: Always maintain a respectful and polite tone. You can express the deadline in a way that doesn’t appear to be too demanding. For example, you could say, “If possible, could you let us know your thoughts by [date]?”
- Provide a Reason: Explain why the deadline exists. People are more likely to reply positively if they understand there’s a valid reason. For example, “We’d appreciate your response by [date] because we are finalizing our Q2 plan.”
- Make It Beneficial: Tie deadlines to benefits or incentives. For example, you can mention a discount or special offer that expires on a particular date.
- Avoid Ultimatums: Instead of presenting the deadline as an ultimatum, present it as an opportunity. Instead of saying, “We need to hear from you by [date], or we will assume you are not interested,” you could say, “We’d love to hear from you by [date] to ensure you can utilize this opportunity.”
Make Use Of Automation
Today is the age of technology. So why not take advantage of it? There are many email marketing and cold emailing software available that can help you with not just one but many goals.
In case of cold emailing, you can use SalesBlink to build your cold outreach sequence in minutes. Everything from the personalization of emails, email tracking, email warm-up, and much more is possible with SalesBlink.
Personalization
First, let’s see what the stats suggest. They say that personalized subject lines increase open rates by 26% for emails. Relying on common templates, tips, and formats is outdated. The new world is all about trends, uniqueness, and creativity. Taking a cue from this, you need to add a personal touch to your campaigns and introductions. This also benefits in creating bonds with your prospects.
How To Start A Sales Email – Don’ts
Now, let’s come down to what NOT to do while opening your sales email. Be aware of these don’ts of how to start a sales email!
Getting Into Pleasantries
Everybody always talks about making content conversational. It’s to engage your audience primarily. In emails though, asking things like ‘how are you’ or ‘how was your day’ can be a bad idea as they’re total strangers to you and you’re a stranger to them.
In this case, get directly to your pitch with some creativity. Politeness or being waffly can waste the time of your prospects, hence losing interest.
Talking About Yourself
Avoiding excessive self-focus in a cold sales email is essential because it allows you to prioritize the recipient’s needs, interests, and potential pain points. A cold sales email aims to engage potential client and spark their interest in your product or service. By focusing too much on yourself or your company, you risk becoming self-serving, which may turn off the recipient.
People are naturally more inclined to be interested in messages that are relevant and beneficial to them. Therefore, it’s more effective to tailor your content towards how your product or service can solve the recipient’s problem or meet their needs, showing empathy and understanding for their situation. This customer-centric approach increases the chances of getting a positive response.
Being Too Formal
Avoiding excessive formality in cold sales emails is important because it can make your communication seem impersonal and distant, which reduces the recipient’s interest and engagement.
People often respond better to personalized and conversational messages, as it helps build rapport and trust. In addition, by writing in a more informal and friendly tone, you create a sense of relatability and connection, which can make the recipient more receptive to your message, thereby increasing the chances of a positive response.
Fear Of Offering Incentives
If you have some incentives to offer to your prospects but are afraid of doing so, don’t be! They say that anything related to the word, “FREE” sells like hell. It can be a product, idea, advice, trial, subscription, or anything else. If you have it, share it, and make good use of it. Why be afraid of offering something that can help others? And especially when “others” here, refer to your potential customers. If you feel low at this point, you can read sales motivational quotes.
Email Templates With Striking Introduction
How to start a sales email that increases the reply rate? Here are the best sales email template you are looking for,
1. Template For Sales Introduction
You introduce yourself to a stranger in a sales introduction email. Most people find it easy to ignore someone they don’t know. With the help of this introduction sales email template, your prospects think you notice them and are familiar with their business. This is how you can engage them by concentrating on their objectives and achievements.
Hello {{Prospect name}},
I was checking out your website, and it appears that you’re aiming to [achieve X particular goal]. Without assuming anything about your business objectives, I think [Y] might be crucial to your success.
If you’re not familiar with {{company}}, our product helps businesses in {{prospect company’s}} industry for the following:
[Goal #1]
[Goal #2]
[Goal #3]
Are you available for a call to discuss [prospect company’s] [business sector] strategy in the upcoming days?
Best,
{{Your name}}
2. Template For Website Visitors
It is almost impossible to guess why a visitor left your website. The website visitor email template provides a window into the customer’s interest in your offering. It enables you to revive interest in your business while luring potential customers.
Hello {{Prospect name}}
I’m sending you this message to present myself as your [business] resource. I work with small firms in the {{prospect company’s}} industry, and I saw that your coworkers have previously visited our website.
This motivated me to spend some time on your website to learn more about how you are [managing strategy for the company area]. I found a couple of opportunities while doing this and felt prompted to get in touch with you.
In your industry, {{Company}} collaborates with businesses like [X] to [achieve Y] while giving them the resources to [manage Z].
When are you available today for a 15-minute call?
Thanks,
[Your name]
3. Template For New Prospect
Cold emailing can be daunting because you’re trying to build a relationship with someone who may not be familiar with you or your business. This template is effective since it doesn’t press for an urgent response, which could quickly result in disinterest.
Hey There! {{Prospect name}}
To make the 26 seconds it takes to read this worthwhile, I’ll keep it brief (yes, I calculated it.)
I get to talk with folks like you about [achieving X] as a [job title] at [company]. Since we have assisted other businesses in the [X space] with [business area], [prospect company] is on my radar.
Could we get on a 15 to 20-minute call to talk about your strategy for [Y]? What excites you, what obstacles do you see, and how do you anticipate your plan evolving in the future? After our call, you’ll have some advice for [company area] that will have an instant impact, even if you decide not to take the discussion forward.
Best,
(Your name)
4. Template For Recent Voicemail
Nobody is ever excited over a voicemail received from some unknown caller. Unsolicited messages are likely to be ignored by prospects. One strategy to build your business is to use this voicemail email template.
{{Name}},
I noticed that you were looking at {{product}} and, after looking at the {{prospect firm}} website, I wanted to give you a brief shout. I don’t want to waste your time or mine, but I thought it could be useful to talk and find out more about what you intend to obtain from [product] and share some best practices.
We offer a quick setup like this to the majority of our successful users. This gets things going perfectly.
Can we get on a call? Here is a link where you may schedule a time on my calendar directly: [Meetings link].
Best,
{{Your name}}
P.S. Before we connect, I thought you might also enjoy this:
[Helpful links]
5. Template For Trigger Event
Communicating with a stranger may appear so out of the blue that you find it unpleasant. You can make your email appear less spammy and more legitimate with this trigger event email template.
{{Prospect name}}
I reached out because of [your LinkedIn profile, or your relationship with an XYZ colleague]. A, B, and C, along with other staffing companies, use {{product}} to [complete X and Y].
Our client [saw X outcomes] after working with [business] for six months. I’d be pleased to offer some suggestions on how [potential firm] may achieve the same results.
What time would be most convenient to talk if you’re up for it? Like, [XYZ time]?
{{Your name}}
6. Template For Requested Demo
Instead of immediately opening and closing the door with the requested demo, this template helps develop a timeline and fosters a relationship with your prospect.
{{Prospect name}}
I noticed your interest in the demo for [product]. I deal with businesses in your area, and I want to be useful to you as you evaluate potential candidates.
Two sections make up our demos. The first meeting is aimed at helping me comprehend what [organization] can assist with, as well as your overall strategy and goals so that I can then tailor your demo.
You can book a meeting on my calendar here: [Meetings link] to get things going.
I look forward to speaking with you,
{{Your name}}
7. Template For Free Tool Or Trial
A free trial can do wonders. Prospects anticipate being so impressed by your goods or services during this time that they will make a purchase decision. This is because it demonstrates that you are on their side. Use this trial email template to make it more effective.
{{Prospect name}}
I noticed that {{prospect company}} is utilizing [tool], and your team is now working on [Y] with [X] individuals. I’m pleased to provide you and the team with some best practices on our products. We utilize a few other things with [product] that might be advantageous for you or a few of your coworkers. I also observed [special business features].
Please choose a time that works best for you from my calendar, and I’ll follow up: [Link to meetings].
{{Your name}}
8. Template For No Response When Opened
Prospects occasionally require encouragement to learn more about your business. There are chances that your offer will slip off their minds. They might be unsure of how your business can assist them. So, try to enlighten them.
As a follow-up to my previous email, I was curious whether you’d be interested in talking about [raising X, lowering Y].
{{Company}} provides [business area] with the following tools:
[Feature #1 and its usefulness]
[Feature #2 and its usefulness]
[Feature #3 and its usefulness]
I’d be pleased to give you a quick rundown of the tools so you can assess whether you can use them more broadly in your organization.
How do you feel?
{{Your name}}
9. Template For Taking Action
The reason why this email template is effective is that it forces your prospects to choose. If they show little interest, you may either save your resources and discontinue the communication or gather your thoughts to try a fresh strategy.
Good day, {{prospect name}},
We haven’t been able to communicate for a few weeks, which typically indicates one of two things:
1. At present, neither you nor your business considers this to be a priority.
2. You have been busy to spare a reply. We should keep trying to get in touch.
I won’t waste more of your time if the response is option 1. When are you available to connect if the response is option 2?
Thanks,
{{Your name}}
10. Template For Congratulating Prospects
Who doesn’t love a compliment? Sales emails are usually put up with requests. Due to the absence of a request, this email template can be very fruitful. Congratulating potential clients on their accomplishments makes you popular with them and maintains a favorable relationship for future pitches.
Greetings, {{prospect name}}
Congratulations on your recent {{success}}!
Your actions will have a significant impact on {{their industry}}.
I’m eager to follow your future developments.
Regards,
{{Your Name}}
Cold Email Outreach Tools
We discussed using tools for cold email outreach at the beginning of this post. So, in continuation with that, here are the top 5 cold outreach automation tools that are super handy,
SalesBlink
You already saw that SalesBlink is the only tool sales teams need for sales outreach automation. It helps you create email outreach templates, complete sequences, and follow-up with the leads. By using BlinkGPT AI, SalesBlink can create email templates and sequences for you with a single-line prompt. This is possible because we have trained BlinkGPT to generate the best output with minimal input. In addition, it writes initial and follow-up emails for you that you can review before sending.
Apart from personalization, the tool offers LinkedIn outreach, email warmup, unified inbox and an in-built meeting scheduler to reduce the back-and-forth in scheduling meetings with prospects.
Pricing:
Scale – $29/mo
Growth – $99/mo
Business – $199/mo
Lemlist
Lemlist makes outreach with multiple channels such as email, call, and social platforms. It enables personalization to make your emails get you more responses. Additionally, you can use the tool to create outreach sequences and automated follow-ups.
The tool also offers email warmup, video prospecting, and the option to create custom landing pages.
Pricing: The paid plan starts at $29 per month
Mailshake
Mailshake is an email outreach tool and sales engagement software designed to help businesses perform cold outreach. It lets you send personalized cold emails to prospects and reach out to them through other channels, such as phone and social media.
Additionally, you can also integrate the tool with other tools seamlessly.
Pricing: The paid plan starts at $59 per month.
Reply.io
Reply.io is a sales engagement tool that helps you find prospects and perform multi-channel outreach. It has AI to generate email templates, create outreach sequences, automatically respond to emails from prospects and do much more.
The tool also offers native integrations to help your work process gets more streamlined.
Pricing: The paid plan starts at $60 per month.
Yesware
Yesware is one of the best tools to perform cold email outreach at scale. Unlike other tools, you can use this as a Gmail , Outlook add on and use it from the inside of your inbox. It also provides email tracking and helps with creating email templates.
Another feature of this tool is that integrating it with other tools is quite easy.
Pricing: The paid plan starts at $15 per seat per month.
Get Ready To Write Emails That Convert
Anyone can write emails just for the sake of writing, but writing emails that actually get better responses is an art. It’s no rocket science though. By following all the tips and hacks we just brought down here, you won’t have to worry about how to start a sales email. You will be able to enjoy an increase in your email open and conversion rates. Putting the best use of all the sales email templates in your email marketing strategy can fulfill all your cold outreach goals. Be genuine and creative.
FAQs
A good sales introduction email has a catchy subject line, a personalized opening line, focusses on the customer, includes the purpose of reaching out, and highlights a mutual connection.
A sales email template must define a catchy subject line, greeting, and opening line followed by a personalized body with the message you want to convey and should end with a straightforward CTA.
In a sales email, you must start by introducing yourself and your company while focussing on what you can do for the recipient. It goes a long way in setting the tone for the email.
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